about the campaign

A pioneer and promoter of circularity in the clothing industry. According to Forbes weekly, one of the most influential women and a leader in sustainable development. Founder of the woshwosh brand and these girls marketing agency, lecturer and mentor. Climate expert at the European Investment Bank and the United Nations. Author of many social and environmental campaigns awarded in Poland and abroad. In 2023, she was one of 15 women in the world selected by the US Department of State for the elite Fortune Most Powerful Women mentoring program.

I am a habilitated doctor (DSc) in psychology, professor at the Institute of Applied Psychology, Jagiellonian University, Krakow. I specialise in social psychology and the psychology of consumer behaviour. I conduct research on social perception, social influence and motivation. I also have many years of practical experience in conducting qualitative and quantitative market research. I am the author and co-author of dozens of articles in the field of social and consumer psychology, as well as the books ‘Psychology of the Consumer’ and ‘Psychological Aspects of Expert Perception’. I am a member of the Polish Association of Social Psychology and the Sustainable Consumption Research and Action Initiative. Recently, my interests have been mainly focused on issues of sustainable consumption.

I am a clothing designer, graduated from the Academy of Fine Arts in Łódź – specialisation in clothing design. I run the Fashion Studio 240 at the Academy of Fine Arts (together with Michał Szulc), I hold the rank of professor at the Academy of Fine Arts. I’m passionate about fashion and design and I am an author of articles on trends and trade fair reports. I show, teach and explain the ins and outs of fashion in lectures and workshops. My mission is fashion and knowledge. I know technology, construction, materials and the industry – not only theoretically, but above all from practice. I have worked with fashion companies, but for the last few years I have been creating collections under my own name and organising presentations that are a combination of events from the world of fashion, lifestyle and music. I like minimalism, and if it wasn’t for my love of Łódź, I would live in my beloved Florence.

My sewing adventure started at the end of junior high school with altering clothes. I ran a fashion blog, shopped in second hand stores and remade clothes for myself. As time went on, I also started to learn sewing from scratch and finished school in this field. For many years now, sewing has been part of my everyday life and thanks to these skills, I can extend the life of my clothes and repair them to make them last longer. I would like more and more people to try to give clothes a second life, instead of throwing them away.

I am 22 years old and for the last few years I have been indulging my passion for reworking clothes, giving them new life. I am studying social policy management and this year I graduated from the Kraków Art Schools with a degree in Artistic Fashion Design. I love challenges, because they spur me on to constantly improve my creativity. I get real satisfaction when I face adversity and then overcome it. For me, upcycling is not only a way to create unique, sustainable clothes, but also a way to express myself and communicate my vision of the world.

I have been customising clothes for over 13 years. It started back in high school, when I painted my first, somewhat grubby, T-shirts and jackets for friends and family. Today I own a business specialising in embroidery and hand-painting garments, as well as running workshops and teaching painting, altering, cutting and splashing… which is simply to say – I infect other creative souls with my lifelong passion.