about the campaign
‘Take care of your clothes’ is a campaign introduced by LPP, which promotes the conscious use of clothes, in order preserve their appearance and original properties. Its aim is to make consumers aware that proper and responsible care of clothes means not only washing, but also drying, ironing and storing. As part of the campaign, you will learn practical tips and evidence that changing habits benefits the household budget and also the environment in the long term.
Care for your clothes with the environment in mind!
AMBASSADORS
With 4 children, there are a lot of clothes in my house, more and more all the time as the children grow. I try to peek inside second hand shops economically and grab clothes from other mums. I’m also paying more attention to the care of clothes, so that they can last for the next children, and so that I don’t have to replenish my wardrobe. How often we wash, at what temperature and with which detergents makes a huge difference, not only to the quality of our clothes, but also to the planet. Proper care of clothes saves water, energy and reduces CO2 emissions into the atmosphere.
RESERVED AMBASSADORS
Consciously building a wardrobe is one of the themes of my blog and social media channels. For the past few years, I have been paying close attention to the composition and quality of the clothes I buy and, in doing so, I encourage my followers to build a timeless wardrobe, full of good quality clothes that are much more enjoyable (and longer lasting) than random items from ill-considered purchases. Once you’ve managed to put together the wardrobe of your dreams (or at least a substitute for it), it’s good to know how to look after it properly, so that all your things last as long as possible. Participating in this campaign gives me the opportunity to continue my little mission on an even bigger scale.
I choose my clothes carefully and after thinking about whether I really need them – the ones I buy I want to last with me for as long as possible. I read the labels, I follow the washing recommendations, and this is very important when it comes to a thick wool jumper or a silk blouse. When I have a dress I love, I imagine I’ll be able to dress in it even when I’m an old lady. I’m always keen to educate myself about taking care of clothes and fabrics, which is why I was happy to join LPP’s ‘Take care of your clothes’ campaign.
ABOUT LPP
We are a Polish clothing manufacturer. Our history dates back to 1991. Over three decades we have built a company that is now one of the most dynamically developing clothing companies in the CEE region. We create added value for the Polish economy, while consistently investing in the development of local entrepreneurship. Through our activity in nearly 40 markets around the world, we continuously drive Polish exports. We manage five recognisable fashion brands: Reserved, Cropp, House, Mohito and Sinsay.
We build our business by adapting the offer of each brand to the preferences of customers in the different parts of the world where our brands are present.
Although today we already operate on three continents, we will always remain a company with Polish roots. Concepts for our brands are created in Poland and strategic decisions are made here. We promote Polish creativity and implement native inspirations, because we are proud that LPP is a Polish clothing company.
CSR
SUSTAINABLE DEVELOPMENT
The climate challenges of the modern world have been a strong driver of our development for several years. We are committed to creating responsible fashion and putting clothes into the hands of our customers that generate an ever smaller environmental footprint. That is why we are already working on solutions that will allow us to turn textile waste into resources in the future. In doing so, we do not forget to incorporate materials with a lower carbon footprint than their conventional counterparts or recycled textiles into our collections.
We invite you into our world of sustainability. Learn about our goals, see how we achieve them, what our response to the challenges of today’s world looks like and where we draw our knowledge from to offer increasingly responsible fashion to our customers.
For more information see: www.lpp.com/en/sustainable-development/
